Google is facing a significant class action lawsuit in Britain, seeking damages of up to £5 billion for allegedly abusing its dominant position in the online search market. The complaint, brought by competition law expert Or Brook, asserts that Google’s practices, such as pre-installing its services on devices and paying Apple to be the default search engine, have harmed competition and led to higher advertising prices. Regulators have identified Google as a monopoly, acknowledging its impact on businesses reliant on advertising through its platform. Google refutes these claims as speculative and emphasizes the competitive nature of its services.
Google’s class action lawsuit accuses the company of monopolistic practices in search ads, potentially costing up to $6.6 billion, affecting thousands of businesses.
The lawsuit highlights Google’s strategies to dominate online search, claiming these practices led to inflated ad prices, restricting competition and choice for advertisers.
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