Can the 'hotelification' of the office beat working from home?
Briefly

Prominent firms are revisiting hybrid work policies as they face challenges in implementing return-to-office mandates. Issues like office space shortages highlight the necessity to rethink workspace requirements amidst shifting employee expectations. KPMG's survey indicates a belief among UK CEOs that full in-person attendance is imminent, yet many employees express a preference for remote work flexibility. Ultimately, employers must provide attractive in-office experiences that surpass the comforts of remote work to retain high-performing talent and ensure their long-term success.
Corporate giants like Amazon, JP Morgan, and Salesforce are adjusting their return-to-office plans, emphasizing the need for appealing office environments to retain talent.
KPMG's CEO Outlook survey reveals that 83% of UK CEOs anticipate a full return to in-person work, reflecting a significant shift in corporate attitudes.
Despite the push for return-to-office, many employees cherish the flexibility of remote work, indicating a tension between management strategies and worker preferences.
Successful hybrid policies may need to cater specifically to high performers who appreciate autonomy, requiring offices to offer value beyond just a workspace.
Read at City AM
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