As AI, hybrid work, and rising customer expectations reshape industries, a disparity arises between digital leaders and followers. Digital culture—integrating technology holistically within organizations—is essential. Research shows 88% of businesses view themselves as digital leaders, yet many fail to adapt quickly enough. Successful digital transformation is people-focused, not just about tech investment. Cultivating a robust digital culture can significantly enhance productivity and economic growth, as evidenced by digital leaders outperforming followers in productivity from 2021-2023.
A strong digital culture can unlock significant productivity and revenue growth, and with a significantly slower productivity growth in the UK than comparable nations, it has the potential to make a real difference.
Real digital transformation requires more than just investment in tools - it demands a people-first approach. Addressing this gap could unlock significant benefits, from enhanced employee engagement to greater productivity and economic growth.
88% of those we surveyed class themselves as digital leaders and believe they have a strong digital culture already. In reality, many of these organizations are simply not increasing or improving their use of digital technology fast enough.
Companies investing in digital transformation and creating a strong digital culture are reaping the benefits, while others are being left behind.
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