According to data from Ocado, Smiths' crispy bacon Frazzles sales have increased by 48% since last year, showcasing a revival of 1990s snack flavors.
Social media seems to be a factor in the trend, as brands like Frazzles and Nik Naks gain popularity among nostalgic shoppers and a new generation.
Nathan Hawker from Ocado Retail noted that 1990s nostalgia on social media is helping make familiar, old-school flavored crisps fashionable again.
TV chefs like Nigella Lawson and Nadiya Hussain have been incorporating retro flavors into their cooking for years, contributing to the trend's visibility.
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