Transport for London (TfL) is set to install over 1,000 digital screens across the Underground network in collaboration with advertising partner Global. The screens promise immersive experiences, including innovative wraparound formats in stations like the Elizabeth line. While intended to enhance passenger engagement and generate revenue for TfL, concerns have been raised regarding the impact on neurodiverse individuals, as public transport should prioritize inclusiveness. TfL has committed to conducting Equality Impact Assessments to address these concerns before roll-out, highlighting the delicate balance between advertisement revenue and public service accessibility.
The project will see more than 1,000 digital screens installed across the Underground network, designed to immerse, inspire and move Londoners like never before, said TfL's advertising partner Global.
While advertising generates revenue that's reinvested back into the transport system, TfL is a public service it shouldn't be so underfunded that Londoners are bombarded with ads just to keep the network afloat.
It's disappointing to see public transport, a space that should prioritize inclusion, being used to incentivize consumerism at the expense of wellbeing and accessibility.
Responding, a TfL spokesman said: These digital wraps are still in early development and will be subject to testing and assessment before they can be introduced to the network.
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