How This NYC Restaurant Went From General Store to Michelin | Entrepreneur
Briefly

Originally launched as a general store during Covid, Sami & Susu pivoted to a full-service restaurant in 2022 and quickly gained popularity. Chef Amir Nathan faced many challenges, making mistakes and adjusting their approach as they built the restaurant from the ground up. The energetic atmosphere and exceptional food offerings led to Sami & Susu earning a Michelin Bib Gourmand for three consecutive years, demonstrating that perseverance and adaptability in the culinary world can result in significant success.
When we first opened as a general store, we weren't showcasing our full capabilities. The pivot to a full-service restaurant changed everything for us.
The energy shifted from transactional to electric, and the restaurant is now a place that fills up night after night, showcasing incredible food.
Mistakes were made, and budgets blew up, but we pushed forward, adjusted, and ultimately built something better than we ever imagined.
Sami & Susu evolved from a general store to a restaurant where people fight for reservations, embodying our journey and dedication.
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