YouTube's Pause Screen Ads Roll Out to All Advertisers; FTC Denounces Social Media Giants' Data Use; Publicis Groupe Acquires Mars United Commerce - ExchangeWire.com
Briefly

YouTube's newly rolled out pause screen ads stem from a successful testing period where both advertisers and viewers provided strong feedback, claiming the format is less disruptive.
The FTC's report condemns social media companies for their 'vast surveillance' practices, warning they threaten privacy and expose users, especially vulnerable groups, to numerous risks.
Publicis Groupe's acquisition of Mars United Commerce is a strategic move to enhance its commerce capabilities, enabling the agency to offer advanced technology and marketing solutions.
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