The article discusses the proposed renaming of London's Overground lines back in 2015 under then-Mayor Boris Johnson. A significant amount of money was allocated for customer research on these renaming efforts, which ultimately never materialized. Instead of the current distinctive names such as Weaver and Windrush, the lines would have had more mundane titles like 'East London line' and 'North London line'. The piece also mentions some alternative names considered for various lines, highlighting the contrast between the creative branding and the more traditional options that were initially proposed.
While the new names like Weaver, Windrush, and Lioness may evoke strong imagery, the proposed alternatives were much more conventional, like 'East London line' and 'North London line'.
In 2015, a rebranding project for the Overground was initiated under Boris Johnson, but the plans were ultimately shelved despite significant funds spent on research.
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