Nike's new deal with Shedeur Sanders, featuring a striking Times Square billboard, emphasizes the quarterback's immense NIL value and popularity in college football.
With an estimated NIL worth of $4.7 million, Shedeur Sanders is not only a standout in college football but also a significant figure in the sports marketing arena.
The billboard in Times Square boldly states, 'You know what time it is,' showcasing Nike's confidence in Sanders as an emerging star and cultural icon.
As Colorado prepares for their season opener against North Dakota State, the focus shifts to Sanders and his ability to withstand pressure while leading the team to success.
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