Charli xcx’s endorsement of Kamala Harris as 'brat' sparked a viral moment that resonated with younger voters. It reflects authenticity and the embrace of imperfection.
'Being brat... is just like that girl who is a little messy and likes to party... she owns all of her messiness, awkwardness, shortcomings,' says De Kosnik.
The meme exploded on Twitter and TikTok, helping Harris’s campaign connect with younger voters, a crucial demographic in the upcoming election.
Harris's public persona aligns with the 'brat' ethos; she is unafraid to dance, laugh, and share her enthusiasm for quirky interests like Venn diagrams.
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