"Google's control over the market has allowed it to make more money on ad sales at the expense of publishing companies, which rely on the revenue stream to stay in business, according to the complaint. United States media giants from Gannett to Penske Media have made similar claims against Google and its parent company, Alphabet Inc., citing a violation of antitrust laws through a manipulation of the market, sales and search dominance."
"Google "rigged" the market, so publishing companies need to use its ad server to reach major advertisers, effectively squashing any competition, according to the 94-page complaint filed in U.S. District Court for the Southern District of New York. McClatchy alleges it has suffered substantial economic losses as a result. McClatchy CEO Tony Hunter said in a statement that the company is challenging "what we believe are long-standing monopolistic practices in the advertising technology marketplace.""
McClatchy Media Company filed a federal lawsuit alleging Google illegally monopolizes the online advertising market and undercuts publishers' revenue. The complaint asserts Google's market control lets it capture greater ad-sale profits at publishers' expense and forces use of Google's ad server to reach major advertisers. Other U.S. media companies have made similar antitrust claims against Google and Alphabet. McClatchy alleges substantial economic losses and brought seven claims including common law fraud, unjust enrichment, and unlawful deceptive acts. McClatchy operates 30 newsrooms and is represented by Kellogg, Hansen, Todd, Figel & Frederick. A Google spokesperson called the allegations meritless.
Read at Durham Herald Sun
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