Overall, more than a quarter of Brits would forgo sex for a whole year if it meant they'd finally have enough money to put down a deposit on a house.
Half of adults in Gen Z would give up sex if affording a home was the end result. About a third of Gen Z would stop having sex for a pay rise at work.
Only about 32% of adults aged 35 to 44 would choose to remain sexually active over a house deposit, pay rise, or promotion.
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