Rao's Homemade, a leading pasta sauce brand in the U.S., capitalized on high-quality Italian plum tomatoes since jarring its first sauces in 1992. The family-operated brand, still active in restaurant ventures, solidified its prominence with a multi-billion-dollar collaboration with Campbell's in 2024. The brand's choice of tomatoes, particularly Roma varieties, is key to its sauce's flavor, characterized by their firmness, lower moisture, and natural sweetness. While often mistaken for other plum types like San Marzano, Roma tomatoes are favored in commercial production, setting Rao's apart in taste and quality.
The Rao family, which still runs its namesake restaurants in New York, Miami, and Los Angeles, began jarring its famous sauces in 1992, leading to a multi-billion-dollar deal with Campbell's in 2024.
Italian plum tomatoes, or Roma tomatoes, are primarily grown in Italy and are ideal for sauces due to their meaty texture, lower moisture, and naturally sweet flavor.
While often confused with each other, Romas, San Marzano, and other types of plum tomatoes have distinct characteristics, all beneficial in the world of sauce-making.
Rao's Homemade has gained a reputation for using high-quality Roma tomatoes, which contributes significantly to the flavor and success of their pasta sauces.
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