Jhed Yuzon, noticing a lack of Filipino restaurants in Redwood City, transformed his passion for aviation into creating Pamilya, a fast-casual Filipino restaurant. Opened recently after a successful ghost kitchen stint, Pamilya offers customizable dishes in a Chipotle-like model, aiming to make Filipino food more approachable. Yuzon's family plays a pivotal role in the business, emphasizing the importance of family roots. The restaurant has quickly become a go-to spot for both newcomers to Filipino cuisine and the local community, featuring generous servings of traditional dishes and unique desserts.
Growing up in Redwood City, Jhed Yuzon noticed a dearth of nearby Filipino restaurants. Pamilya, which means family in Tagalog, is the result.
Pamilya has been the first place a number of customers have tried Filipino cuisine, while it also attracts the broader Filipino community nearby.
Yuzon wants to make Filipino food more accessible and easy-going for everyone, serving it in a customizable, fast-casual format.
Entrees include dishes like pork and milkfish sisig, beef kaldereta, and honey fried chicken bites, with generous servings and diverse dessert options.
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