The cost of cocoa beans has surged dramatically, impacting Valentine's Day chocolate sales. Prices have skyrocketed from under $2,000 to over $12,000 per ton, an increase not seen in 50 years. This situation leads many Belgian chocolate companies to struggle, with some closing temporarily during a traditionally profitable period. While some chocolatiers, like Dominque Persoone, are managing due to their own cocoa sources, many are facing challenges, passing on the extra costs to consumers, thus altering the financial landscape of Valentine's gifting.
With cocoa prices soaring, Valentine's chocolates will not only symbolize love but also represent a significant financial commitment due to rising costs.
Philippe de Sellier notes that the price increase of cocoa is spectacular, reflecting highs not seen for 50 years, impacting chocolate sales this Valentine's.
Dominque Persoone emphasizes that many chocolatiers are in trouble due to soaring cocoa prices, forcing some to close during Valentine's, a critical sales period.
Oxfam's Bart Van Besien remarks on the unprecedented cocoa prices, which hit over $12,000 per ton, affecting Belgian chocolatiers significantly this Valentine's season.
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