Google's mandate for all search requests to be rendered with JavaScript has disrupted the scraping community, leaving many legacy tools ineffective. Enforced on January 15, 2025, this update aims to enhance security against bots and spam but significantly alters web data collection methodologies. Users must now utilize advanced rendering techniques to extract information, leading to increased complexity in SEO tracking tools, as evidenced by rising SERP volatility. This update not only complicates data scraping but prompts a broader reevaluation of web data infrastructure across the industry.
The industry is rethinking its infrastructure, and finding the right web data collection solution might become even harder.
No more simple HTTP requests and plain HTML parsing - the days of old-school scraping are over.
While the change might affect only a fraction of human traffic, a significant slice of that tiny percentage comes from automated scraping scripts.
SERP volatility has reached unprecedented levels in the past month, indicating major shifts in search results.
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