Instagram is testing new profile cards with creators, enhancing the user experience by allowing for a digital overview and direct QR code access on a flippable card.
The updated profile cards serve two purposes: providing an immediate means of connection through a QR code and summarizing profile details in a visually appealing format.
Despite Instagram's previous introduction of QR codes in 2018, user engagement has been low, raising questions about the effectiveness of this strategy in increasing awareness and usage.
With the recent addition of QR codes for Broadcast Channels, Instagram appears to be doubling down on this tool, aiming for more efficient user connections.
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