"Over the decades of intense promotional activity, [Plaintiff] has advertised its products using many different themes, but never did it advertise that consumers should look for any of the things it now claims constitute protectable trade dress as source-identifiers."- E.D. of VA in TBL Licensing
Brand owners frequently encounter significant challenges in obtaining federal trade dress registration.
Brand owners frequently encounter significant challenges in obtaining federal trade dress registration.
#years #social-media #advertising #effectiveness #photographs #advertisements #prosecution #manufacturers #enforcement #identification
[
add
]
[
|
|
...
]