Cyber security professionals and organisations are under significant pressure with a rapidly evolving threat landscape, increased threats from nation state sponsored actors, and the offensive role AI can play in cyber-attacks.
Public relations organisations specialize in managing communications to the media, stakeholders, and the public during a crisis, which is crucial for a strong crisis communications plan.
The speed and accuracy of communications during a cyber incident is critical to maintain trust and help to protect the organisation's reputation in the face of misinformation.
Establishing a dedicated communication channel during a crisis ensures there is a trusted source of information to counter speculative views and misinformation.
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