Peloton is transitioning from a cardio-focused fitness brand to a holistic wellness partner as per CEO Peter Stern. The company aims to embrace a more comprehensive approach to health, including strength, stress management, sleep, and nutrition. This evolution is seen as necessary due to the importance of health span, the quality of life lived in good health, which has not kept pace with the increased life span resulting from advancements in medical science.
With each passing year, we are coming to understand better the importance of strength, stress management, sleep, and nutrition to living our best lives. This creates the opportunity, no more than that, the mandate, for Peloton to evolve from being a cardio fitness partner to becoming the world's most trusted wellness partner across the full array of behaviors that maximize health demand.
Advances in medical science contributed to the prolonging of life here in the US by a remarkable 40 years from 1900 to 2020. However, as life span has increased, health span, the quality as opposed to quantity, of those years has failed to keep up.
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