Health without compromise: Innocent, Oatly, and the rise of 'enjoyable wellness'
Briefly

"Enjoyable wellness' is a trend that reflects this moment, which looks for foods and healthcare products that come without compromise. Unlike traditional dieting and health food, which tend to sacrifice flavor, enjoyable wellness items deliver on every level: taste, healthiness and the feelgood factor."
Back in 2015, a report revealed that the proportion of the global population over 60 will almost double by 2050, going from 12% to 22%. However, living a longer life is arguably only a positive if you can manage to maintain good health through those later years.
Read at The Drum
[
add
]
[
|
|
]