Dr Peter Rice, the chairman of SHAAP, stated, "All the evidence shows that the more we are exposed to mass marketing of this sort, the more alcohol is consumed and therefore the more damage to our health is done." This statement underscores the detrimental impact of alcohol advertising amidst a public health crisis.
Alison Douglas, the CEO of Alcohol Focus Scotland, expressed her concerns, stating, "This marketing will be on full display to children across Scotland who idolise their teams and their favorite players." It highlights the vulnerable demographics targeted by such sponsorship deals.
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