Why Everyone From Estee Lauder to Starbucks Is Racing to 'Meet the Customer Where They Are'

The phrase "meet our customers where they are" has gained popularity in marketing as businesses recognize the importance of tailoring their strategies to consumer contexts. Data shows a notable spike in its usage in 2023, highlighting a shift in the marketing narrative towards customer-centricity. Marketing professionals, from consultants to CEOs, emphasize this philosophy to engage effectively with diverse demographics, particularly older shoppers. This emerging era builds upon previous marketing trends, marking a transition from strict performance measures to a more relatable approach centered on consumer engagement.

"We're meeting our customers where they're at" reflects a marketing trend focused on understanding and connecting with consumer needs at every level of engagement.

"This version of engagement emphasizes the necessity of tailoring marketing strategies to resonate with consumers in their own context and preferences."

Read at Inc