The article emphasizes the importance of conducting a brand audit as an essential first step for designers and agencies when taking on new clients. This process, likened to a brand 'health check,' allows for a deep understanding of the brand's current perception, mission, and performance. Despite potential frustration, especially among younger designers eager to dive into visual changes, the audit is crucial for aligning brand identity with client goals. Expert insights from the Creative Boom community offer guidance on effectively carrying out brand audits, covering critical elements such as brand identity, image, performance, and competitive analysis.
Brand audits can seem tedious to new designers eager to jump into design work. However, skipping this step is a big mistake.
A thorough brand audit allows designers to understand why a redesign is needed and what strategic goals the client aims to achieve.
Brand identity and image are crucial; they help ensure that a brand's mission, vision, and values are clear, consistent, and aligned with overall strategy.
Understanding customer perceptions about the brand is essential for identifying areas for improvement and enhancing brand performance.
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