The article discusses the launch of Fake My Run, a website developed by Arthur Bouffard that allows users to generate false workout summaries for running and cycling. The platform enables users to customize routes, set pace and heart rate data, and download workout summaries for a small fee. Bouffard, a runner himself, created the site to address the growing trend of running as a status symbol rather than a personal challenge. The rise of social media and fitness tracking has contributed to this shift, provoking both amusement and concern within the running community.
"Running used to be a very personal sport that was mainly practised to challenge yourself, to improve your physical and mental health..."
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