Bryan Myers, the CEO of solidcore, emphasizes that the company’s impressive growth, with over 140 studios across 25 states, relies on authenticity and sticking to its foundational values. He started as a customer, which molded his understanding of the business from both a client and operational perspective. By balancing customer desires with business sustainability, such as the implications of introducing showers in studios, he has navigated growth while preserving what made solidcore appealing to clients. Encouraging clients to earn rewards strengthens loyalty, particularly evident in recent initiatives like the 10-class hoodie challenge.
The essence of solidcore’s growth stems not merely from expansion, but from maintaining the foundational principles that originally attracted customers, emphasizing authenticity and experiences.
Being a customer initially provided Myers insights into the client experience, which he deemed crucial in guiding the company while appreciating the operational realities.
Myers' commitment to understanding the business from the ground up includes acknowledging the tension between customer desires and business sustainability, illustrating the need for balance.
The strategy to make clients 'earn' their rewards cultivates a deeper connection to the brand, enhancing loyalty and engagement as seen through the hoodie challenge.
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