In today's complex marketing landscape, brands like Taco Bell, Liquid Death, and GoDaddy are embracing quirky ideas to connect with consumers. During a panel at SXSW, marketing executives shared their innovative approaches, such as Taco Bell's Live Mas Live events, which create a unique fan experience. Liquid Death's collaboration with Depend to produce a humorous "Pit Diaper" for concertgoers exemplifies the success of unconventional marketing. By prioritizing authentic consumer relationships and leveraging humor, brands can stand out and foster loyalty in a crowded marketplace.
When Taco Bell dreamed up its first Live Mas Live event in 2024...but for tacos. Live Mas Live was just cool and weird enough to work.
It is a way to invite consumers in to have a relationship with the brand and for us to be just really real and raw and vulnerable and authentic.
Comedy can be a good entry for finding a new audience and converting them to fans.
Liquid Death has done several collaborations with not-obvious collaborating brands and even launched items that have very little direct relevance to the brand's lineup.
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