The article recounts the author's journey from being $80,000 in debt to running a successful seven-figure wedding filming business. Feeling lost, the author discovered the transformative impact of the book 'Focus' by Al Ries, which emphasized the importance of niche marketing. By taking risks, like investing in a booth at a major franchise convention, and creating authentic, engaging experiences, the author attracted numerous franchise brands and achieved business success. This story serves as an inspiring example of how focused dedication can lead to thriving results.
I stumbled upon Focus by Al Ries. That book didn't just inspire me, it shook me to my core. It taught me that success doesn't come from trying to be everything to everyone - it comes from narrowing your focus, finding your niche, and going all in.
If you want to sell to the big fish, you have to look like you belong in their pond. In 2020, just three weeks before the International Franchise Association (IFA) convention in Florida, I put $5,000 on my credit card to secure a booth.
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