Be authentic. Even in the professional space, not just the personal space, 'raw' and 'real' are captivating viewers now far more than staged and formal. Bedside chat is in vogue; glam shot is passe. Talk into your phone while you're taking a walk, film yourself prepping dinner while you present your topic, make a video while walking around your workplace, stopping to chat with an employee.
People are drawn to real people.
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