The article highlights a discussion among industry leaders from Weverse, Crunchyroll, and Wattpad on the importance of cultivating a loyal fan base. These companies exemplify how to make fandom the cornerstone of business strategy by fostering strong community bonds among fans. The insights shared include strategies for engaging consumers not merely as buyers but as integral parts of a community, which in turn bolsters loyalty and drives revenue growth. The session encourages brands to apply these fandom-centered approaches to enhance their customer relationships.
"Companies like Weverse, Crunchyroll, and Wattpad focus on building communities around their content, ensuring that fans feel a genuine connection to the brand and each other."
"By treating fans not just as consumers but as community members, these companies have enhanced user engagement and loyalty, translating into higher revenue streams."
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