Hilary Hoffman, founder of SotoMethod, shares insights on transforming a side hustle into a thriving business through her upcoming Entrepreneur+ webinar. Inspired by her own fitness challenges while working in finance, she created SotoMethod to provide efficient workout solutions. Initially starting in her backyard, her idea gained momentum rapidly and evolved from a personal project into a global fitness phenomenon within eight months. Hoffman emphasizes the significance of recognizing demand and scaling effectively in entrepreneurship.
My big "aha moment" came in 2021 when I realized that what started as a side hustle had the potential to be something much bigger. The classes began in my backyard in LA, where I trained just one or two people at a time. Then it grew to five, then ten, and before I knew it, demand kept building.
What started as a solution for myself quickly became something bigger—a method designed to help others integrate fitness into their lives in a way that's both effective and sustainable.
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