"We celebrate innovation, and rightly so. Breakthrough products deserve attention. But innovation alone does not create durability. Adoption requires alignment, infrastructure, and discipline. Without that, even the strongest innovation struggles to scale."
"In conversations with boards and executive teams, I often reference a well-known statistic: roughly 70% to 90% of startups fail. Many factors contribute to those outcomes, but a recurring theme I observe is underdeveloped commercial foundations."
Dymeka Harrison emphasizes that while innovation is celebrated, it does not guarantee long-term success for companies. She highlights the importance of commercialization, which involves aligning infrastructure and discipline to ensure product adoption. Many startups fail due to underdeveloped commercial foundations, often overlooked in early-stage planning. Harrison points out that a strong commercial strategy is essential for scaling and sustaining growth, as it addresses how innovations will be adopted in the market.
Read at Fast Company
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