Freelancing can be sustainable through intentionality, adaptability, and continuous development. Freelancers should see themselves as businesses, focusing on improving their practices rather than just completing tasks. In an ever-changing landscape, diversifying lead sources and establishing reliability in client interactions can safeguard against fluctuations in income. Utilizing multiple marketing channels can build a steady stream of client leads. Emphasizing consistent visibility and proactive outreach will help freelancers maintain relevancy and adaptability in their careers moving forward.
Marketing yourself takes time and resources, so identify another promotional avenue where you don't need to start from scratch and could repurpose existing insights there.
Most entrepreneurs fail because they are working in their business rather than on their business.
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