Content gap analysis is a strategic process that focuses on identifying missing topics or keywords in a website's content compared to its competitors. By conducting this analysis, businesses can uncover opportunities to create relevant and engaging content that meets audience needs. This approach not only increases organic traffic from search engines but also improves user engagement and conversion rates. Understanding competitor landscapes enables websites to target valuable keywords effectively, enhancing authority and positioning them as go-to resources within their industry.
If your competitors are utilizing keywords that have remained untargeted by you, it means there are gaps in your strategy and you are missing out on a great deal of traffic.
Closing these gaps gives you a greater chance of getting ranked in the first pages of search engines especially Google and increase your website visits.
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