JioStar achieved a remarkable milestone by doubling its subscriber base to 100 million just six weeks after launching, stemming from a significant merger involving Reliance Industries and Disney's Indian media assets. The CEO highlighted essential strategies driving this growth, including extensive partnerships to ensure presence on numerous devices, fostering loyalty through trials of the content library, and implementing competitive pricing. These approaches enabled JioStar to tap into a vast audience, reaching a potential of over 180 million monthly active users across its platforms, making it a noteworthy contender in the streaming market.
In that sheer short span of time, in six weeks, our subscription base was at about 45 to 50 million subs. And in just six weeks, I would say that we are well north of the triple digit number.
We put in a lot of thought and action into being present in a billion screens across mobile manufacturers, CTVs [connected TVs], and ensuring that we were a default app present was important.
We want to basically have people come and experience the entire library for a large enough sampling period. In hindsight, that was a completely new proposition taken by any OTT [streamer].
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