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India's JioStar Pours $10 Billion Into Content as Streaming Race Heats Up, Vice Chair Uday Shankar Reveals at WAVES Summit

JioStar is investing $3.6 billion in content this year, aiming to capitalize on India's booming media market.

How Indian Streaming Platform JioHotstar Raced to 100 Million Subscribers and What's Next: 'We've Gotten to a Place Where No One Has Gone Before,' CEO Says

In that sheer short span of time, in six weeks, our subscription base was at about 45 to 50 million subs. And in just six weeks, I would say that we are well north of the triple digit number.

Growth hacking

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India's JioStar Pours $10 Billion Into Content as Streaming Race Heats Up, Vice Chair Uday Shankar Reveals at WAVES Summit

How Indian Streaming Platform JioHotstar Raced to 100 Million Subscribers and What's Next: 'We've Gotten to a Place Where No One Has Gone Before,' CEO Says

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#jiostar