Jordi Ribas, Head of Search at Microsoft, highlighted significant growth for Bing following the launch of Bing Chat in February 2023. He noted a 21% year-over-year increase in Microsoft's search and news business, emphasizing the role of PC share metrics. Additionally, Ribas addressed the concerns regarding LLMs (large language models), asserting that they will not replace search engines but instead enhance their effectiveness, underscoring the value of combining LLMs with up-to-date web search capabilities for competitive advantage in the market.
Since we launched Bing Chat in Feb 2023, we've seen significant growth in users, engagement and even market share on PC.
Microsoft reported earlier this week that our search and news business grew 21% YoY.
LLMs are in fact making web search more strategic and important than ever.
Only the LLMs grounded with a web search engine will be up-to-date and highly competitive.
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