In my first growth role, I was the only growth manager and we were at seed - which means I had the leeway to try a lot of hacky stuff. I experimented with almost everything there, and a lot of it had no benchmark. I learned all about attribution and the importance of measurement. I think that is a great starting point - you learn how to attribute results to a channel - sometimes obvious (like Google ads) and sometimes not (it takes multiple channels to convert).
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