Jeff Byers, an elite athlete and co-founder of supplement brand Momentous, emphasizes the importance of purpose-driven performance. After witnessing the rigorous physical demands faced by a team at Maui Nui Venison, which harvests invasive deer to benefit the environment and local community, Byers was inspired. Momentous' endurance supplement, Fuel, supports these workers as they confront tough conditions. This experience led to a new tropical flavor of Fuel with a philanthropic twist: each sale contributes to feeding families in Maui. Byers views this endeavor as more than collaboration—it's a significant commitment to community well-being.
These guys are absolute machines. What they do is physically and mentally harder than anything I saw in pro sports.
We started this company to support high performance. But this was about something more.
It's not just a collab. It's a commitment.
The goal is to raise $200,000, enough to provide a meal for every resident on Maui.
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