Pete Gibbons, co-founder of the creative agency Formidable, shares insights about his journey and the evolving role of social media in brand campaigns. His early career at the BBC sparked a passion for video content creation. Formidable has successfully executed campaigns for high-profile clients like Amazon and LEGO by promoting engaging content on platforms like YouTube. While Gibbons has moved from directing to focusing on business development, he values communication within the creative team and the increase in accessible tools that democratize filmmaking.
At its core, YouTube is still about making engaging content for people.
We’ve been making video for social since before social was a thing.
I direct less now than I ever have, as a lot of my focus is spent on developing new business.
Cameras became more affordable which helped to democratize filmmaking.
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