Factorial, a Barcelona-based HR platform, has raised $120 million from General Catalyst for expanding its sales and marketing strategies. This non-dilutive funding comes at a time of heightened scrutiny on HR marketing, amid legal battles between competitors Deel and Rippling. Factorial, having grown its paying customer base sixfold to 13,000 after launching a viral free version during the pandemic, aims to capitalize on its momentum with this investment, ensuring compliance and internal audits as it accelerates its go-to-market efforts.
Factorial's strong growth, multiplying its revenues sixfold and customer base to 13,000, positions it well for strategic expansion funded by a $120 million investment.
As HR marketing tactics come under scrutiny, Factorial focuses on expanding its reach and operations through a substantial non-dilutive investment to support its ongoing success.
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