Hightouch has successfully raised $80 million in a Series C funding round led by Sapphire Ventures, valuing the company at $1.2 billion. This funding positions Hightouch as a growing competitor among customer data platforms like Salesforce and Twilio. The San Francisco-based firm's platform leverages existing data to assist marketing teams in creating personalized customer experiences. Furthermore, they recently launched an AI decision-making tool designed to enhance marketing outreach by ensuring relevant communication, which is increasingly crucial in today's saturated messaging landscape.
"CDP [customer data platform] is all about putting all of that data in the hands of marketing teams so they can understand their customers better and execute on their marketing ideas," Tejas Manohar, cofounder and co-CEO, said.
"Relevance is becoming super important right now," cofounder and co-CEO Kashish Gupta told Business Insider. "If you think about how many emails and text messages you get, it's like a hundred a day. So each CMO is thinking, 'How can I send only the most relevant message instead of spamming my customers?'"
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