The article discusses the author's journey to understanding what makes LinkedIn posts go viral by scraping and analyzing over 200,000 posts. The findings revealed that many popular posts are self-centered and focus on personal stories filled with dramatic elements and vague advice. As a response, the author created the Viral Post Generator, a parody tool that generates somewhat cringeworthy posts, and ironically, the tool itself went viral. The article explores the dynamics of virality and insights into product-market fit and distribution through this experience.
A data-driven approach revealed that successful LinkedIn posts are overwhelmingly self-centered, focusing on personal stories and inspirational messaging that often lack substance.
In a delightful twist, my tool mocking viral content, the Viral Post Generator, ended up going viral itself, highlighting the irony of the situation.
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