The article outlines a six-step process for rapidly growing a LinkedIn account through initial scrappy experimentation followed by structured, data-driven approaches. Start by posting without a plan to familiarize yourself with LinkedIn. Once comfortable, shift to conducting controlled experiments, focusing on testing different content ideas using comments and refining messages based on audience feedback. Create a database of your audience’s beliefs, develop short messages, and analyze successful content patterns using engagement data from platforms like Twitter. This strategy will help you build impactful, engaging posts on LinkedIn.
The scrappy approach of posting without a plan helps you learn LinkedIn, but transitioning to controlled experiments that test messages is essential for growth.
Create a testing foundation by writing down ten beliefs your target customer holds. Craft mini-messages from these beliefs to refine your commenting strategy.
Test your messages on Twitter by posting 5-10 tweets daily, noting which messages resonate to build a database of content that connects with your audience.
Analyze the success patterns in your tweets to identify what content resonates most, which can then inform your LinkedIn strategy.
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