The series '10 Questions on Advertising' features insights from industry leaders, starting with Helen Calcraft, founder of Lucky Generals and Miles Calcraft Briginshaw Duffy. Known for her innovative and empathetic approach, Calcraft's work has led to memorable campaigns and significant industry initiatives like TimeTo and a Cancerversary policy, prioritizing mental health and support for employees affected by cancer. This series aims to highlight the intersection of personal integrity and professional success, celebrating individuals who contribute positively to the advertising field while inspiring others.
Helen Calcraft's career has profoundly shaped the UK advertising landscape, proving that success comes hand-in-hand with empathy and a commitment to doing what's right.
Calcraft's initiatives underscore her dedication to creating a supportive environment within the advertising industry, showcasing that a compassionate approach can lead to impactful change.
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