Oreo Day reveals the evolution of the Oreo logo since its inception in 1912, highlighting its rich history steeped in graphic design trends. Over the decades, the logo has transformed, mirroring consumer habits and design practices. While the current logo is quite minimal, past designs showcase a broader range of creative expression. This exploration prompts reflection on whether big brands should embrace agility in logo design or maintain consistency for brand recognisability. The evolution of the Oreo logo underscores a unique journey through consumer history and design innovation.
The Oreo logo has evolved since 1912, showcasing a rich history of design trends that reflect consumer habits and brand recognisability over the decades.
Oreo's logo changes illustrate not only the brand's identity shifts but also the broader context of graphic design trends, making it a fascinating study of consumer history.
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