Why we're awarding two Best of Shows at this year's Brand Impact Awards

For the first time in almost a decade, there are two Best of Show Awards at the Brand Impact Awards, highlighting the distinct merits of high-impact campaigns and robust identity systems.

We feel it's important to acknowledge, at the highest level, that the DNA of a high-impact campaign and a beautiful-yet-robust identity system, built for longevity, are fundamentally different.

The journey of the Brand Impact Awards reflects an evolution where world-class campaigns and identities could happily both win Gold, showcasing a rich blend of judging expertise.

The last time two Best of Show Awards were given was in 2015, featuring Johnson Banks' campaign for UNICEF UK and The Partners' identity for the Tusk Conservation Awards.

Read at Creative Bloq