Why Nike just flipped its swoosh on these soccer jerseys
Briefly

Nike is taking bold steps to elevate women's soccer by creatively redesigning its iconic Swoosh logo to reflect the rapid growth and popularity of the women's game.
The new 'Together We Rise' campaign underscores Nike's commitment to women's soccer, with upward-facing logos symbolizing acceleration, and diverse clubs showcased through unique designs rooted in local culture.
Nike's partnership with clubs across Europe and Latin America highlights a shift toward inclusivity, honoring cultural significance in each kit while promoting a united front against racism.
Club-specific designs, like those inspired by Aztec warriors, and London’s Seven Sisters, illustrate the intricate connection between local heritage and the celebration of women's athletics.”
Read at Fast Company
[
]
[
|
]