Why Essence just revived its 50-year-old logo
Briefly

For a long time, it felt like we were being reactive to design trends. And I want to make sure that Essence is setting the trends, because the Black community and Black culture is setting trends on an everyday basis, Stokes says.
How do you stay relevant for another half century? How does a brand like Essence, which was the first magazine devoted to celebrating Black women, remain deeply tied to its community?
Read at www.fastcompany.com
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