We always talked about the color, even before we had the opportunity to evolve that color...We talked about what the opportunity of Hulu coming to Disney+ was. - Jackson George, svp of creative advertising at Disney Entertainment
The night sky was always a part of what we did and what we thought about. And when you look at the Disney logo at night, it's got that aurora borealis color...It felt like a slightly different time of night. - Jackson George
The branding change was an eight- to nine-month process from start to finish...We put everything out on the table. We looked at a million different things. - Jackson George
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